By Lucky Soni, Cohort 2
EverRaw’s signature range is Super Spreads, which contributes about 78 percent of revenue, and it was piloted, launched, and scaled during Mesa’s business building sprint, BYOB.
Lucky entered Mesa at the ideation and family-and-friends sampling stage. The first public feedback came at Mesa’s pitch showdown, which he won through public voting. That win triggered structured testing.
Within days of the BYOB briefing on 2 July 2024, Lucky and Yash defined a new child-focused spread concept and began rapid prototyping on campus. Over 10 weeks they reached roughly 500 customers and generated about ₹2.5 lakh in revenue, using the sprint to test pricing, flavours, and packaging without brand pressure.
India's first kid-first, clean label nutrition brand crafting Super Spreads — fruit & superfood infused nut butters — and freeze-dried whole fruits. As seen on Shark Tank India Season 5.
I used Mesa’s ecosystem selectively and deeply. The mock pitches and investor forums asked the tough questions and forced precision. Marketing Basics across two terms nailed the difference between a need and a want. The VC class with Mohit Gulati gave me that outside-in investor view and term-sheet literacy, GTM with Prof. Ray Titus shaped how we think about cross-sell, upsell, and packaging.
Through BSL, working with Epigamia showed me, ground-level, how scaled product development, labs, and teams actually run. On the business side, we closed about ₹6 lakh in October without burning hard. Our AOV is above ₹1,000 and the near-term target is to cross 1,000 orders a month. Soon, we plan to raise our first checks and make EverRaw a pantry staple for our target households!
- Lucky Soni, Cohort 2
12 months
Full-Time, Residential
Aug 2026
Bangalore
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| Rounds | Deadlines | Interviews | Application Fee | Interview Fee | Course Fee |
|---|---|---|---|---|---|
| Early Bird | Dec 28, 2025 | January | Free | ₹ 1500 | ₹ 23,95,000 |
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